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Research papers

Embedding market intelligence into key business processes

This paper outlines the ways market intelligence has been used to help transform the marketing function within the IBM Corporation. Market intelligence provides the foundation for all decisions in the transformed end-to-end marketing process, from...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Andrea Goldberg, Susan Toner
September 19, 2004
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Citation

Goldberg and Toner (2004a, September 19). Embedding market intelligence into key business processes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/embedding-market-intelligence-into-key-business-processes


Research papers

Strategy, development, and effects of www.heightmatters.com

This presentation describes the process of developing www.heightmatters.com, a patient community for parents of children suffering from growth hormone deficiency. The presentation focuses on the research, the development, the launch, and the...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Per Helbo, Anja Thrane
February 3, 2002
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Citation

Helbo and Thrane (2002a, February 03). Strategy, development, and effects of www.heightmatters.com . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategy-development-and-effects-of-www-heightmatters-com-